Field Notes

Expedition Logs.

Real stories from the digital frontier. How we help heritage brands evolve and new ventures scale.

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Summit Outfitters

How a 45-year-old outdoor gear retailer increased online revenue by 287% while preserving brand heritage.

+240%

DTC Revenue

HeritageEcommerceStrategy

Nordic Knives Co.

Transforming a century-old cutlery manufacturer into a direct-to-consumer digital powerhouse without alienating their wholesale partners.

Aero Active

Orchestrating a multi-channel launch strategy for a new performance wear brand, leveraging TikTok Shop and influencer seeding.

Urban Outfitters Group

Redesigning the inventory management and fulfillment logic to enable seamless ship-from-store capabilities across 200+ locations.

50k+

New Subscribers

HeritageBranding

Heritage Leatherworks

Digitizing a 50-year archive of patterns and stories to build a content-led community platform that drives high-AOV sales.

New Markets

EcommerceInternational

TechGear Pro

Navigating the legal and operational complexities of expanding a US-based tech accessories brand into the EU and APAC markets.

Retention Rate

New VentureStrategy

EcoHome

Building a subscription-first model for a sustainable home goods startup, focusing on lifetime value over short-term acquisition.